AD COPY
Contact: Carol Bryant
Phone: 570-540-3341
Email: CarolBWriter@yahoo.com
NCBP
By Carol Bryant, Writer
Saving lives is at the core of what you do. Saving cord blood is at the heart of what we do.
Life isn’t perfect and neither is the process of bone marrow matching. Pairing donor with recipient is tedious and arduous, often resulting in loss of time and hope for the patient.
[inserting a clock here would work as a graphic]
Life isn’t perfect. In the world of bone marrow transplantation, you know this is all too true. A perfect match or a no-go.
Not so with cord blood. A near-match means perfect and ready to ship to you within 24 hours. Rapid turn around time, putting lives together, back on track.
Waiting: S omething to which bone marrow donors have become accustomed. Something you deal with daily: waiting
to search a database for bone marrow availability.
[graphic of lab tech on a computer, waiting image to right of this paragraph would mesh well here]
Eliminate the wait with cord blood. Stem cells are immediately available for treatment.
Early treatment = minimizing progression of disease = time well spent.
Graft-versus-host disease risk is lowered when stem cells are received from a relative. GVHD is a leading cause of death in bone marrow rejection cases. Lower that risk.
Lowering the risks = peace of mind = time well spent.
Second chances: Diverse ethnic groups have a greater success at finding a match since cord blood does not need to match a patient’s tissue type as closely as bone marrow.
Wider range of recipients = the gift of life = time well spent.
The National Cord Blood Program (NCBP) is committed to second chances, lessening the wait, making life available, a mouse click away in many cases. Log on today to a secure network requiring no special training and highly encrypted for protection.
Operating under the FDA’s IND exemption since 1996, the NCBP is a pioneer in saving lives.
Make the commitment with us. Life is too short to spend time waiting.
Less wait = life restored = time well spent.
NCBP: Cord Blood: Access to Life
Ad Copy
By Carol Bryant
Product Proposal:
Fitness wear/workout gear for women with a unique spin.
Concept:
•
Inspirational, motivational, messages geared toward women that are both memorable and
Inspirational, motivational, messages geared toward women that are both memorable and uplifting.
•Incorporate the days of the week.
Incorporate the days of the week.•Using concepts ALL women can relate to regardless of size. ALL women can relate to this line.
Using concepts ALL women can relate to regardless of size. ALL women can relate to this line.Vision:
Be The Day
Used as a verb, the definition of be means alive, breathe, lasting, endure, persist. These are all key concepts involved in a workout routine. To be is to Do. Using the days of the week as a platform, BE THE DAY!
Workout Apparel Design:
Coming and going. Front and back of shirt will have a message.
Front: the coming message/motivational
Back: The artwork for that particular day
Front Artwork on Back
Artwork on BackStay on Track Treadmill, running-type exercise
Treadmill, running-type exercisePress On Chest and Abs
Chest and AbsHeart to Heart Cardiovascular movement
Cardiovascular movementWheels in Motion Bike
BikeBalancing Act Yoga
YogaPush Your Limits Legs
LegsHave a Ball Medicine Ball
Medicine BallJust Breathe Yoga
YogaReaching for More Pilates
PilatesBreak it Down Strength Training
Strength TrainingWeight for No One Free Weights
Free WeightsLadder of Success Climbing, leg exercises
Climbing, leg exercisesWatch and Weight Waistline, hips, thighs
Waistline, hips, thighsTime Out Day of Rest
Day of Rest
Carol Bryant
Writer/Blogger & SocialMedia/PR Guru
Professional Writer and Editor
